Our Story

A third generation company. Our Businesses were established in Karachi by my Grandfather on migration from Ferozpur, India, to Gojra Punjab, Pakistan. He started selling fruit on a cart when he was 10, he arrived in Karachi in 1955 and his extreme hard work, dedication and fairness in dealing, made him into one of the leading traders in Karachi: from sugar imports, trading to ship breaking at Gadani: from Construction to Exporting Garments to the US and Europe: from Rice trading to Manufacturing of wheat flour: and from Brand Retailing to a takeaway restaurant & finally in Knots & Crafts.

Our Business

Our Mission

The Perfumes Co  is an online retail platform dedicated to bringing e commerce to the Pakistani market. The first of its kind, its mission is to transform what ‘shopping’ means by providing complete end to end fulfillment with particular focus on customer satisfaction.